RICHARD JOHNSON
RESEARCHER AND CONSULTANT, NEW MODEL
Richard is interested in how companies transform markets for the better. He formerly worked at Volans, the first B Corp in the UK, researching and advising on business model innovation and the link between sustainability and entrepreneurship.
He was part of the team that launched B Lab UK and helped build the first community of British B Corps. With New Model, he's providing companies with the insight and support they need to make the old model of doing business obsolete.
He is the author of Mission Lit, a new guidebook for entrepreneurs based on interviews with leading mission-led startups. The guide is sponsored by pending B Corp x+why, a new co-working space for purpose-driven companies in London. Richard will be running a workshop looking at why you should love the problem not the solution. Learning from leading examples participants will explore how their company identifies the problem it should make its mission to solve, and how to use that mission to outshine the competition.
He was part of the team that launched B Lab UK and helped build the first community of British B Corps. With New Model, he's providing companies with the insight and support they need to make the old model of doing business obsolete.
He is the author of Mission Lit, a new guidebook for entrepreneurs based on interviews with leading mission-led startups. The guide is sponsored by pending B Corp x+why, a new co-working space for purpose-driven companies in London. Richard will be running a workshop looking at why you should love the problem not the solution. Learning from leading examples participants will explore how their company identifies the problem it should make its mission to solve, and how to use that mission to outshine the competition.